Real-time is a feature,
not a checkbox.
Every screen updates in under a second — no polling, no "refresh to see new messages." Real-time is simply the default.
ABOUT
A small team. A specific product.
EasyLiveChat is built by eight people across five cities. We chose live support because every other team-collaboration tool we admired had already been built — and the live-chat category had quietly stagnated for a decade.
EST. 20248 PEOPLE · 5 CITIES
01 · THE STORY
We built EasyLiveChat because
we could not find it.
In the summer of 2024, Sam and Noor were running customer support for a payment-fintech operating across the MENA region. The team straddled three timezones and answered questions in five languages. They cycled through three live-chat tools in eighteen months. None could handle right-to-left layouts without looking broken. None unified the WhatsApp inbox with the website widget. All of them charged per channel.
So we built one. What started as a small SaaS for our former employer became the product you are reading about. EasyLiveChat is now used by hundreds of teams from Erbil to São Paulo who care about typography, real-time updates, and not paying for "WhatsApp seats" on top of everything else.
Twelve months in, we are still small on purpose. Eight people, five cities, one repository. We answer support requests ourselves — the founders, on a rotation. If you mail hello@livechattools.com, an engineer reads it.
02 · PRINCIPLES
Six rules,
re-read every Monday.
Real-time is a feature,
Right-to-left is the default,
not the override.
Half the world writes from right to left. Every screen, message and input is mirrored to match — and we test it on every change.
Refined typography,
not dashboard chrome.
A great dashboard reads like a great magazine — generous, intentional, never aliased to mediocrity. We sweat font metrics, kerning pairs, and tabular numerals.
Tenant isolation,
enforced at the ORM.
Every workspace is fully isolated, enforced deep in the system rather than at the surface. We have never had a cross-workspace data leak.
Open about pricing,
open about retention.
Every plan, every limit, every retention window is on the pricing page. We never quote a price in a private email that does not match the public site.
No AI for the sake of AI,
until it earns its place.
We have shipped two LLM-flavoured features in twelve months — both opt-in, both auditable. The rest of the product is built on Postgres rows you can read with your eyes.
03 · THE PEOPLE
Eight credits,
all over the masthead.
SAERBIL
Sam Aziz
Co-founder · Engineering
Built the EasyLiveChat real-time core. Previously infra at Hopin and Cloudflare Workers.
NACAIRO
Noor Al-Saadi
Co-founder · Product
Wrote the design system. Previously product at Linear and Vercel.
EVAMSTERDAM
Eline Vermeer
Engineering · Channels
Owns the WhatsApp / Messenger / Telegram adapters. Ex-Discord, ex-Twilio.
HLSTOCKHOLM
Henrik Lindqvist
Engineering · Realtime
Keeps everything real-time, so the rest of us never have to think about it.
MECAIRO
Mariam El-Sayed
Design · Localisation
Made EasyLiveChat RTL-native. Speaks five languages.
APTORONTO
Aiden Park
Engineering · Edge & Infra
Custom domains, secure delivery, and keeping it all fast. Previously an infrastructure engineer at Fly.io.
YTOSAKA
Yuki Tanaka
Engineering · Frontend
Authors the inbox. Type-nerd, font collector, fan of Geist.
KIBENGALURU
Kavi Iyer
Engineering · APIs
REST schemas, idempotency keys, OpenAPI specs. Previously Stripe Connect.
04 · CHRONOLOGY
Two years,
seven moments.
- 2024 · Q3
Prototype scribbled on a napkin in a Cairo café. The napkin is still pinned in the office.
- 2024 · Q4
First three customers, all in Iraq & Egypt. Their feedback shaped the RTL-first stance.
- 2025 · Q1
Pre-seed closed with two operator-investors. Hired Eline, Henrik, Mariam.
- 2025 · Q3
WhatsApp Cloud GA. First MENA-region customer with > 100 agents.
- 2025 · Q4
Tenant-isolation hardening complete. Security practices aligned to common controls; formal certifications planned.
- 2026 · Q1
12 locales, all native RTL where appropriate. Team grows to 8.
- 2026 · Q2
Custom domains and the Growth plan launch. You're reading this in May 2026.
WE ARE HIRING
One opening,
very specific.
Senior product engineer who has shipped against a real-time websocket layer at scale. Bun & Postgres bonus, RTL languages double-bonus. Remote, anywhere within ± 6h of CET.